Every car tells a story — located in a junkyards, fields, waysides, garages, or stowed away within the dark confines of a barn, it’s Hagerty’s Barn Find Hunter’s job to bring the stories and vehicles to light.

Sponsored by Hagerty and paired with show-host and author Tom Cotter, enthusiasts can follow along in search of buried automotive treasures to learn about vehicles of the past, as well as the alluring stories from owners.

 

Design opportunity

After following the show the past few years I often felt pained seeing the current logo/identity as it didn’t match the engaging cinematography, raw story-telling, and automotive beauty which are so rich. I felt this was a great opportunity to invest in designing more around a system as captivating as it’s counterparts.

 

BFH Original Logo

To the right is the original branding scheme - sans serif font with weathered doors flanking each side of the the text. The barn doors and text are given a weathered paint texture with some varied vertical line heights.

Photo Courtesy of Hagery

Photo Courtesy of Hagery

Photo Courtesy of Hagery

BFH “Updated” Logo

The “Barn Find Hunter” was then changed to “Barn Find Hunter” and the logo was changed. The same type treatment as the original logo, but the barn doors were swapped for a horizontal blue line sandwiched in-between Barn Find and Hunter.

Photo Courtesy of Hagerty

Photo Courtesy of Hagerty

Photo Courtesy of Hagerty

Before diving into the visual aspects of the brand I wanted to define the building blocks of what the visuals support. Below are 3 adjectives that would act as a north star to defining the Barn Find Hunter brand .