I'm Lenn Soderlund. I'm an industrial designer, graphic designer, and illustrator currently in Madison, WI. My work is inspired by fleeting ideas mixed with the inspirational world around us. These ideas are brought to life by sketching, Adobe sweets, CAD, and rendering.

When I'm not designing or doodling, I stay busy hanging with my lady Sarah, slogging in Zone 2, playing with Izzy the chihuahua-beagle, driving an MGB, or reading about submarines.

If you'd like to get in touch to chat about discuss collaboration or nab coffee/chocolate milk, email me at lenn@lenn.co. You can also preview my resume here. GAME ONN!